Vasilopoulou, C., Theodorakopoulos, L. and Giannoukou, I. (2023) “Big Data and Consumer Behavior: The Power and Pitfalls of Analytics in the Digital Age”, Technium Social Sciences Journal. Constanta, Romania, 45(1), pp. 469–480. doi: 10.47577/tssj.v45i1.9135.