Sentence Completion Test – Research and Inspirational Tool for Industrial Designer
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Abstract
The traditional documentation techniques used by designers fail to capture the needs, expectations and interests of the subconscious of the targeted market segment. Sentence completion test is a technique that can identify these elements both at conscious level and subconscious level. The purpose of this research was to verify on a practical case the usefulness of the technique as a research and inspirational tool for designers and also to propose a test structure when applying the technique in the field of product aesthetics.
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